Sunday, November 15, 2009
Apple
I am not gg to discuss about the fruit:apple, but rather the company:apple. =)
I was talking about iphone to my dad and so spoke to him about the company and why is it so successful.
I am really impressed with the business strategy of apple which is unlike others. There is a reason why apple is the most admired company and the brand will be even stronger in the future.
Have you ever seen a company which has so much bargaining power esp when they sell their iphone? (u have to sign a plan to get a phone and ppl willingly paid high price for them) Do you think companies like nokia and samsung are able to do this? Have u seen a company which believes in developing their own hardware and software?
Apple has reached the next phase of their business strategy in iphone which is to increase market shares after giving exclusivity to a telco in each country. For instance in SG, the market is already saturated because there is a limit to the number of 2year plans ppl can sign and those who really want it have already gotten it by paying a premium for the phone. What's next? Sell iphone to starhub and M1 and increase market share for iphone 3g and 3gs. Why is this a smart move? Not only is apple able to increase market shares, they are able to sell iphone 3g/3gs(totally similar designs) b4 launching the next generation of iphone in 2010, and thereby creating a new market.
Why iphone is unbeatable? Apple is able to create a single model and cause a craze in the market unlike other handset makers which produces many models. Apple has their own complementary products(software) esp the itunes. They have APPLICATIONS with "an app for everything" literally. Products in itunes are either free or paid which create another market for apple to earn money. This means that even if other handset makers are able to create better hardware, they will still lose out to apple. Congratulations to apple. You will be dominating the market 5 years down the road and goodbye to nokia.
You have already dominated the MP3 player market, then phones, then computers?
2:56 am
